It may be a horribly designed website, but Myspace has taken over the net. There are millions of users, and each user spends a whole lot of time on the site.

It’s a perfect place for the creative marketer.

If you’ve got a Myspace account, you’ve seen the fake profiles designed to get you to visit their site. More than a few adult sites have created fake women profiles and started asking to be hundreds of men’s friends. Then they send bulletins to all of their ‘friends’ with affiliate links. The adult marketers tend to be ahead of the rest of the internet. Let’s see how a non-adult marketer could make something happen with Myspace.

First and foremost, you’ve got to decide just how far you’re willing to go. A whole lot of people are creating fake profiles, using images from places like istockphoto.com to make up a fake person. Usually they’re attractive young women. They’re a whole lot more likely to be accepted as a friend. Otherwise, setting up a Myspace profile for your organization might not get as big of a response, but will be a whole lot more honest.

Either way, your next step is to start asking to be friends with people. A good marketer would automate this process, and there is software out there to do so. Just be sure to limit yourself to 200 friend requests per account per day. And once you get a friend, be sure to thank them for the new add - using a custom thank you add with your organization or your product.
Using a few accounts, you can quickly build up a contact list of hundreds of people, each of them with hundreds more contacts. The Myspace network is nothing more than a social network made a little bit easier to manipulate and work with. I recommend Myspace especially for new product launches. The Myspace generation has plenty of disposable income.

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I’m a sucker for a good book, and Debbie Ford’s book The Right Questions is a good book.

It’s a list of universal questions to ask before making any decision. I like simple, easily applied concepts, and just by reading the questions themselves you can start to make positive changes everywhere. Yes, these work for business too.

1. Will this choice propel me toward an inspiring future or will it keep me stuck in the past?
2. Will this choice bring me long term fulfillment or will it bring me short term gratification?
3. Am I standing in my own power or am I trying to please another?
4. Am I looking for what’s right, or am I looking for what’s wrong?
5. Will this choice add to my life force, or will it rob me of my energy?
6. Will I use this situation as a catalyst to grow and evolve or will I use it to beat myself up?
7. Does this choice empower me or dis-empower me?
8. Is this an act of self-love or self-sabotage?
9. Is this an act of faith or an act of fear?
10 Am I choosing from my Divinity or am I choosing from my humanity?

Asking whether or not a decision or an action will bring you short term fulfillment or short term gratification is a biggie, at least for me. Making sure every action is conscious and planned and in line with your life vision is one of the greatest concepts I’ve picked up from the book. Also, whether or not a choice will add to your life force makes a lot of sense to me, as I’ve seen lately that building up your life force and truly being yourself is the most productive thing you can do.

So get out there and get the book. If you can’t afford it, read it in the store. It’s a quick hundred and sixty pages, and contains a whole lot of universal truths. But don’t pay too much attention to the author herself as a guru. I hate gurus.

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